Wednesday, 6th April 2011, 14:59:05
Kitchen company Lakeland has unveiled a new online shopping website to help it further develop its internet presence.
The firm launched a new ecommerce web page, designed to help customers choose from product catalogues and therefore increase its sales.
Now, with help from some website development firms, it can use online marketing and website analytics and update them on-site, reports internetretailing.net.
Tony Preedy, marketing director of Lakeland, told the news provider that he is delighted with the end product.
"We are extremely proud of our new website," he said.
"We were determined that our new platform would enable us to give our customers the very best levels of service and to enable us to present our innovative range of products in the very best light."
Founded in the 1960s, Lakeland is one of the UK's leading kitchenware businesses, selling everything from utensils to preserving basics and cleaning products, such as brooms.
Posted by Phil Williams
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