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Thursday, 28th April 2011, 16:46:13
Worldwide PC market growth could lead to further ecommerce success
Online shopping spending looks set to increase in the future after it was revealed that the worldwide PC market grew by seven per cent in the first quarter of this year.
Figures published by Canalys show that 88.6 million units were distributed in the first three months of this year, compared to 82.8 million at the same point last year.
HP and Acer still lead the way, while the success of iPads has helped Apple to growth of 188 per cent - all of which could lead to more ecommerce sales in the future.
Adam Daum, Canalys' chief analyst, said that companies that produce apps will now have a chance "to drive new revenue streams".
"Apple's ecosystem suggests that pad owners will generate substantially higher average revenue from app and content sales than smart phone users," he said.
"Through a combination of appropriate device marketing and app store strategy, device vendors can use apps and content to build customer loyalty."
Actinic found earlier this month that internet sales have increased by around nine per cent in the three months to March 31st.
Posted by Phil Williams
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Categories: | Ecommerce |
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