Wednesday, 11th May 2011, 14:56:42
US ecommerce spending increased in the first quarter of this year as more people ventured online to buy their internet goods.
comScore's latest ecommerce sales estimates show that retail spending reached $38 billion (£23.22 billion) in the first three months of 2011, a rise of 12 per cent compared to the same time last year.
Video games, consoles & accessories and books & magazines were the top performing categories, all growing at least 13 per cent.
Gian Fulgoni, chairman of comScore, said that the figures represent "another encouraging quarter" after a strong holiday season.
"While we would expect online buying to dampen slightly if gas prices continue to eat into discretionary spending, it's clear that ecommerce has become a mainstay in consumer behaviour, driven by the attraction of both lower prices and convenience," he said.
A survey by consulting company DDMA revealed that a quarter of Shaghai's white collar workers are now shopping online.
Posted by Phil Williams
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