Thursday, 8th December 2011, 14:43:27
UK news organisations are to come head-to-head over a domain name to represent a new merger of newspapers, latest reports have predicted.
Following the announcement that media group Trinity Mirror has planned to merge the Daily Record, the Sunday Mail and Scottish and Universal to form Media Scotland, the search for a relevant domain name has ensued, the Drum reports.
But the most likely choice of mediaScotland.com is already owned by Newsquest Herald & Evening Times and the .co.uk alternative is held by Cheshire-based company EDOCO.
Craig McGill, managing director of Contently Managed, a social media PR company, said Trinity Mirror has a track record of not grasping digital concepts and the rules that go with them.
He added: "You would expect that in 2011 they would do the most basic thing of checking if the URL that matches the new company name and branding is available and secure it."
According to current domain name ownership, Newsquest has the rights to mediaScotland.com until July 2012.
Trinity Mirror is a national and regional newspaper corporation that publishes daily editions of the Manchester Evening News, the Evening Chronicle, Northern Echo, Daily Mirror and People.
Posted by Judy Gifford
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