Managed Hosting News 
Wednesday, 25th April 2012, 09:02:28
Direct sales could prove fruitful for online companies
Businesses are looking to adopt a tactic which sees them selling direct to their customers, whether this is through their high street stores or e-commerce channels.
A study, which was commissioned by eCommera, looked at 50 major international brands and showed that using a website is the best way of reaching consumers who are based in countries where that firm does not have a big presence.
This comes with the risk of 'cannibalising' their existing channels, although brands are choosing to deal with the consequences of this as and when they arise.
Businesses' multi-channel strategy for engaging with their customers through flagship physical and online stores sits at 56 per cent, with a similar emphasis also being placed on social media sites like Facebook (52 per cent).
"The potential to sell online is huge and will keep on increasing with the advancements in technology," said Michael Ross, director of eCommera.
The IMRG Capgemini e-Retail Sales Index recently showed that in the UK, shoppers spent £5.8 billion through online channels in March, a 14 per cent rise on the same month last year.
Posted by Phil Williams
Reliable E-commerce hosting and support for your online business
Categories: | Ecommerce |
Related Headlines:
24-04-2012: Euro trust mark to reassure e-commerce customers
24-04-2012: Go ON UK encourages small firms to get online
24-04-2012: Go mobile or go home: the dangers of poorly optimised sites
23-04-2012: E-commerce firms with poor mobile sites 'haemorrhage customers'
23-04-2012: Mobile is "fundamental" to good business practice
Previous Headlines:
25-04-2012: Companies need to think of the subtle data security attacks
24-04-2012: McDonald's to trial cloud-based mobile payments
24-04-2012: McDonald's to trial cloud-based mobile payments
24-04-2012: Euro trust mark to reassure e-commerce customers
24-04-2012: Euro trust mark to reassure e-commerce customers
Meet the News Team...
CALL: 0808 180 1880
or just email our Sales Team if you have any questions about any of Hostway’s services.
News Categories:
Read the latest headlines from these selected categories...
News Archives:
Previous headlines...
* All prices exclude VAT where applicable. All plans, packages and offers are subject to terms and conditions of sale available on the site.
© Hostway Corporation. All rights reserved.
A global web hosting leader, Hostway has strategic locations in the United States and Europe, including the Netherlands, Belgium, France, Romania and Germany, as well as Korea, India, and Australia.
