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 Wednesday, 25th April 2012, 09:02:28

Direct sales could prove fruitful for online companies

Direct sales could prove fruitful for online companies

Businesses are looking to adopt a tactic which sees them selling direct to their customers, whether this is through their high street stores or e-commerce channels.

A study, which was commissioned by eCommera, looked at 50 major international brands and showed that using a website is the best way of reaching consumers who are based in countries where that firm does not have a big presence.

This comes with the risk of 'cannibalising' their existing channels, although brands are choosing to deal with the consequences of this as and when they arise.

Businesses' multi-channel strategy for engaging with their customers through flagship physical and online stores sits at 56 per cent, with a similar emphasis also being placed on social media sites like Facebook (52 per cent).

"The potential to sell online is huge and will keep on increasing with the advancements in technology," said Michael Ross, director of eCommera.

The IMRG Capgemini e-Retail Sales Index recently showed that in the UK, shoppers spent £5.8 billion through online channels in March, a 14 per cent rise on the same month last year.

Posted by Phil Williams

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Categories:  |  Ecommerce  |  

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