Monday, 23rd January 2012, 16:32:49
Online measurement specialist comScore has revealed that nearly 50 per cent of internet users in Europe visited newspaper websites in the final quarter of last year.
According to the organisation, 379.4 million people in Europe went online in November 2011 for an average of 27.8 hours per person.
Furthermore, 47.8 per cent of website visitors analysed went on newspaper sites, with a significant percentage of people visiting news outlets going onto social networking site Facebook afterwards.
The data showed that at peak times one in two people using the internet in Europe visited a news site.
In a breakdown of the figures, comScore suggested that 181.5 million unique people in Europe visited newspaper sites during November and that the Daily Mail attracted the largest online audience, reaching 20.1 unique views over the 30 days.
The Guardian came in second with 15.7 million unique visitors.
According to Google's double click ad planner, Facebook, YouTube and Yahoo.com are the top three most popular websites.
Posted by Judy Gifford
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